Reputation is everything for a successful law firm, and under the increasing public scrutiny, just a few bad reviews, no matter how unjustified, can damage the credibility beyond repair. Feedback Surge offers a lawyer specific reputation management service that helps you gather, manage and showcase genuine positive client feedback while resolving issues internally before they become public. We gather glowing reviews from your recent clients, bring dissatisfied clients to our internal review system for resolution and save the negative reviews from going public and repurpose the 5 star reviews by posting them on the website testimonial section and social media handles.

Leading legal professionals around the world trust us with their reputation, and most of our clients see a visible uptick in online ratings in just 60 days. We ensure a fully ethical, compliant and customized service for law firms around the world. According to the recent study 87% of people looking for a lawyer will read reviews before making contact, and one negative review can reduce client acquisition by up to 22%. We aim to address such issues head-on and keep your firm’s reputation afloat.

Our 3 Step Lawyer Reputation Management Solution

Our legal reputation management system is built specifically around the operations and client engagement cycles of law firms. We understand that timing, discretion, and professionalism are critical in the legal industry. That’s why our 3-step process is tailored to maximize positive exposure while proactively shielding your firm from reputational risks.

1. Client Feedback Outreach

Once a legal matter is closed—whether it’s a successful court outcome, a contract finalization, or client advisory—we initiate a timely follow-up with your client via email or SMS. The message is professionally worded to reflect your brand’s tone and includes a quick, mobile-optimized form to collect structured feedback. This approach allows you to collect authentic insights while showing clients that you genuinely care about their experience, even after the service is rendered.

2. Smart Review Routing

Our system is equipped with intelligent routing logic that evaluates each client’s feedback in real-time. If the client expresses satisfaction, they are automatically encouraged—through polite, persuasive messaging—to share their experience on your preferred review platforms like Google, TrustPilot, Avvo, or even legal directories relevant to your jurisdiction.

If the feedback contains concerns, complaints, or frustration, the system tactfully reroutes the client to a private resolution form, preventing the review from reaching public platforms. This not only protects your online presence but also turns negative experiences into opportunities for service recovery.

3. Review Repurposing & Social Proof Amplification

Once a 5-star review is received, we don’t just leave it sitting on Google or TrustPilot—we help you get the most out of it. Our system automatically repurposes your best client reviews into branded, professional visuals and embeds them across your law firm’s website, social media handles (LinkedIn, Facebook, Instagram, Twitter/X), and even email newsletters. With every positive review strategically placed, your firm’s online presence becomes a reflection of your success and client satisfaction.

What Makes Us Stand Out in Review Management

Instead of providing a generic tool to manage the reputation of any sort of business, we work to build a mechanism strategically engineered for law firms, delivering results where it matters most. Our Client Feedback Collection System uses customizable, professional-grade email and SMS templates that achieve response rates as high as 50%. Fully GDPR-compliant and secure, it ensures you gather reliable, structured insights that reflect real client sentiment.

With our Intelligent Review Routing Technology, satisfied clients are automatically directed to public platforms like Google, Avvo, or Yelp, while critical feedback is privately flagged for internal handling—entirely hands-free. This ensures your public review profile improves, while negative experiences are managed discreetly and effectively. All of this is tracked through a powerful Reporting & Analytics Dashboard, giving you monthly scorecards, staff performance insights, and exportable data that inform smarter decisions across your firm. All the above features, coupled with our dedicated team striving to make things work as intended, not just protect your reputation but help you grow as well.

Try Our 14 Days Free Demo and Witness the Reviews Flowing

We offer the opportunity to judge us on our success by letting you register for our 14-day free demo with no obligation and no hidden costs. During your free 14-day demo, we’ll set up a customized feedback workflow tailored to your law firm’s practice area. You’ll see how client outreach is handled, how reviews are routed intelligently, and how insights are displayed in your dashboard.

We’ll guide you through the onboarding process with clear instructions and support. During the demo, we’ll help you explore how to set up your review channels, optionally upload a test client list (with your consent and compliance), and customize sample communication templates to reflect your firm’s tone. While we don’t directly handle or store your client data during the trial, our team will be available to offer general assistance, answer questions, and help you make the most of the system’s capabilities during the demo period. So, don’t let another day go by with your reputation. book your free 14-day trial and take control of your firm’s online image.