In the hotel industry, your most valuable asset isn't your building—it's your reputation. It's the silent force that fills rooms and dictates rates. Before guests book a room, they typically visit your website on Google, TripAdvisor, or TrustPilot. What they see there determines their decision. We specialize in mastering this force. Our service collects 5-star reviews from your happy guests and prevents negative ones from appearing on public platforms like Google, TripAdvisor, and Trustpilot. We handle negative feedback privately and highlight your best reviews on your website and social media, supported by our dedicated social media marketing team.

Why Reputation Matters in the Hotel Industry?

Long gone are the days when hotel bookings were reliant on word of mouth recommendations or relations with travel agents. In today’s digital world, online reviews are often the first and only impression that potential guests have of your hotel. According to industry research, 81% of travellers read reviews before making a booking, and 53% refuse to book a hotel with a rating below four stars. That means even a single negative review, if left unresolved, can cost your business hundreds in lost revenue.

In the hotel industry, a common challenge they face is that guests are more likely to leave feedback only when dissatisfied. With no structured process to collect or respond to reviews, those reviews go public and stay visible indefinitely. If this sounds familiar, then your hotel’s reputation and revenue could be at serious risk. On the other hand, getting happy guests to leave positive reviews on Google, TripAdvisor, and Trustpilot can greatly boost your hotel's reputation and increase revenue.

What Our Hotel Review Management Service Does?

Our hotel review management service is designed to help you collect more 5-star reviews, reduce the visibility of negative feedback, and build a stronger, more trusted online reputation. We combine smart technology with a human touch to ensure your guests’ voices are heard—and your brand is protected. Here’s how the process works:

Step 1: Collect Guest Feedback Automatically

After a guest checks out, we automatically send a personalised message via SMS or email asking about their experience. These messages include a simple and branded feedback form that encourages honest responses. This system makes it easy for satisfied guests to share their positive experience publicly, while giving unsatisfied guests a private channel to express concerns. This proactive approach helps increase your review volume while giving you valuable insights into guest satisfaction.

Step 2: Prevent Negative Feedback from Being Posted Publicly

Not every guest has a perfect experience—and that’s okay. What matters is how you handle it. Our system detects negative or low-rated responses before they reach public platforms. Instead of publishing these reviews to sites like Google or TripAdvisor, we redirect the feedback to a private resolution channel.

Our dedicated team gather more details and responds privately. Offering solutions that turn the unhappy customer into a loyal one. This is how we help you prevent damaging reviews from appearing in search results, hurting your ratings, or influencing future guests.

Step 3: Repurpose and Promote Positive Reviews

We don’t let your glowing reviews go to waste. We make sure they don’t just sit on the review sites. Our team repurpose your best guest feedback into powerful marketing assets. We start by showcasing 5-star reviews on your website using dynamic widgets or testimonial sections. Our dedicated marketing team would then create branded social media posts featuring real guest quotes and ratings and use highlights in email campaigns and remarketing ads to build trust and drive conversions.

Our magic is to ensure that your positive reputation is seen by the right audience. It does not matter if you are searching online, visiting your site or scrolling through Instagram; we strive to build credibility and provide your future guests more reasons to book with confidence.

Features that Drive More Bookings and Revenue

Our review management system starts with a guest feedback collection system, which uses automated, branded forms sent to guests via email or SMS. With a 35% higher response rate than traditional surveys, you gain more valuable insights and generate more positive reviews.

Our review routing technology uses real time sentiment analysis to assess the mood of each response. it automatically directs happy guests to public platforms like Google and TripAdvisor, while sending dissatisfied guests to a private resolution channel—significantly reducing the number of bad reviews published online.

Finally, our Issue Resolution Workflow ensures complaints are handled promptly and professionally. Internal forms categorise issues, send alerts to your team for urgent matters, and track guest responses to ensure a full resolution.

Try Our Free Demo and See the 5-Star Reviews Rolling

We offer a free demo to show you exactly how our hotel reputation management system works—no strings attached. During the demo, you'll get a firsthand look at how efficiently we collect guest feedback, route reviews smartly, and help increase your hotel’s positive online presence.

We only begin charging once you start receiving reviews through the platform, giving you the chance to experience the value of the service before making any commitment. It’s a simple, transparent way to explore how we can support your hotel’s reputation goals.

Maintaining your hotel's reputation should be your first priority, too. Let us help you take control. You can start with a free consultation today. There is no obligation, and it includes a personalized review health check to assess where your hotel stands and how we can help improve it.